Social Media Promotion Examples

Users visit the Flip 5 game and are immediately able to play. After they click on 5 tiles to flip to see how many entries they will receive for the day, the rest of the tiles are revealed.

They are then able to register to save their entries (they only need to fill out their information the first time they play) and are encouraged to share the promotion.

On the thank you page, their was a link to drive users to another promotion by the same sponsor.

The landing page incorporated a trailer for the movie. The form incorporated Twitter and Facebook, and users could choose to enter via one, the other, or both.

If they entered with both, they would receive two entries. The form was broken down into an easy 3 step process.

Entry via Twitter connected the user to an app we developed that tweeted a message about Sinister on their behalf, as well as had their account follow the Sinister Twitter profile.

Users need only fill in their name and email.

Users are directed to download the instagram app and upload an image of their "Simple Pleasure" with a certain tag to gain entry into this contest.

Users were given a simple bookmarklet to install to make pinning easier.

Users were given instructions on how to choose an image to repin from the sponsor's pinboard as a requirement for entry. Our system recorded the valid Pinterest board associated with the user's entry.

The pinterest board url is required as part of the form.

A gallery of videos to vote for greeted the users on the landing page.

Users could vote for 3 videos per day.

At the end of the sweepstakes, the winning video was displayed on the landing page.

The Coolest Summer Ever attracted entrants through a daily quiz, whose content related prize would rotate weekly, for 8 weeks.

Quiz functionality included multiple-choice, spotting differences between two photos, matching a set of items to their conterparts, and putting items in a correct order.

Users were requested to register upon answering their first question.

For each quiz the user completed, they would be awarded bonus entries equal to the number of questions they got correct. On the thank you page, there would be a bit of fun trivia related to the quiz question.

The landing page was host to a photo gallery, as well as information about the sweepstakes prize.

The entry form.

Users could share the sweepstakes on Twitter form the thank you page.

This giveaway offered users the opportunity to win basketball team merchandise.

Users could add up to 4 friends to win with them, using the Facebook request dialog.

The thank you page included a share prompt, and links to direct the user back to the sponsor's site.

The landing page included information about the coats exhibition and sweepstakes, as well as a gallery of selected images.

The second page included an entry form which featured returning entrant functionality. An image gallery widget was included below the entry form.

The thank you page had buttons for sharing on Facebook and Twitter, as well as a button linking to the sponsor's website.

The home page of 1000 Women, featuring an embedded video, and unique layout.

Users can sort through the advocates' stories by most popular or most recent, or find specific advocates by using the search bar.

Users register here to become an advocate and share their stories on the site.

Each advocate writes their own story, and can include a link to their youtube video, or upload images to support their story.

Users can leave comments for the advocate whom they support.

Users can let their friends know about the website by sending them an email from this page.

Entry form.

The list of items to choose from.

One item overlay.

Once the five loved pieces are chosen, a submit button appears.

Shows the top 5 loved items, and gives the opportunity to share.

Users were required to share on Facebook or Twitter. If they used both, they received a bonus entry.

Landing page, with the current week's prize featured at the top.

Entry form, including captcha.

Thank you page, featuring sharing functionality.

The initial tweet instructed users to tweet the hash tags for a chance to win.

Tweets flowed into twitter from excited users.

Our system collected tweets using the Twitter API. A winner was randomly chosen at the end of the promotion from the collected tweets.

Before users could enter, they had to like the brand's Facebook page.

Standard entry form featuring returning entrant functionality.

Users had the option to play the game for a bonus entry.

Items dropped from the plane, and the object was to catch them using the bag.

Thank you page with a confirmation and a message showing that the user earned a bonus entry by playing the game.

On the thank you page, the share was triggered automatically.

The landing page contained the gallery.

Users could upload an image while filling out the rest of the form, so the image would be uploaded by the time the user submitted.

Users were required to like two different facebook pages to be eligible to enter.

The thank you page took you to the gallery, which showed the entry that you uploaded as the first in the list.

The full image and description were displayed on its own page, where users were able to Like it to share it with their friends.

Landing page, where users could choose to register their school or share the promotion with their friends.

Fangate, with 'Like Us' arrow pointing outside of the application window.

Entry form with returning entrant functionality, and bonus entry for opt-in signup.

The school selection portion of the form required users to choose their district from a predefined list to reduce the chances of duplicate school names.

Entrants had the option of printing out a coupon on the final page.

Entrants could share the promotion with their friends.

The "Monica Here I Am (Remix) CallerTunes®" Sweepstakes featured Twitter and Facebook integration.

Users could retweet the message by granting permissions to our Twitter application to be eligible to enter.

Thank you page.

This page explained the contest and the steps that needed to be taken to enter.

Users could browse through the questions that others had asked and vote on which question they would like to be answered.

While casting their vote, users were able to enter the sweepstakes, or just cast their vote.

In order to vote or ask a question, users were required to like the brand's facebook page. There was also an option to include a photo of the area of the user's home.

Multiple programs were run - at the end of each, a timer would count down to the time when answers were revealed, then the time until the next round of the contest started.